![]() According to Google Search Console reporting, they can be calculated as position 11 on desktop. Technically, those Featured Snippets were never considered the top result on desktop anyway. This was because occupying those results was seen as a disadvantage. Google had planned to either remove or merge the right-hand column Featured Snippets on desktop after deduplication had occurred. This was also confirmed by both Glenn Gabe and Mordy Oberstein who track these features closely. Based on my data, this has primarily impacted Featured Snippets that previously appeared on the right-hand side of the results page on desktop.Īs mentioned in the post I linked to earlier, right-hand column Featured Snippets on desktop are now non-existent. The change involves some Featured Snippets showing in positions other than the top organic result. Looking at data for millions of queries across various segments, I was able to find some commonalities among the new Google Featured Snippets. ![]() They have similar features to Knowledge Panels and trigger for a very small subset of queries. This article explores this update, assessing how far-reaching it was in search results, along with some additional context involving classification.īut first, a quick TL DR: Featured Snippets that don’t appear in the top organic position are of a specific type. While the result was still boxed-in, the ranking position had been demoted. I found that the “Featured” aspect of a “Featured Snippet” had been drastically reduced. An update which most of us probably didn’t see coming. If you follow my blog, you’ll know about the latest update to Featured Snippets on Google.
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